The Wine Industry has never experienced anything like what we have in 2020. A pandemic that has shut the country down, our restaurants, tasting rooms, tourism, and more have all been adversely impacted. It has, however, also driven the emergence of new, innovative ideas and the industry has embraced change and technology at an unprecedented pace.
The Wine Industry Sales Symposium is a new virtual event designed to support every facet of the sales process and will combine components of WIN’s annual 3-Tier Wine Symposium, an event established for small to medium-sized wineries eager to gain new insights into ways to increase their profitability in the wholesale channel and a brand new event, the Direct2 Sales Symposium, a symposium focused on the direct to consumer channel.
This year, the virtual program has expanded under the new name, The Wine Industry Sales Symposium, and added a new program, The Direct2 Sales Symposium, dedicated to the direct channel, to the existing 3-Tier program to ensure that all sales channels are part of the conference. This is to ensure that any wine producer, regardless of size or channel focus will have something to learn.
The FREE 2-day symposium will feature category experts from all facets of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best possible position to make the most of what remains of 2020 and be prepared to thrive in the upcoming year.
The conference is specifically designed for winery owners, executives, and sales & marketing professionals who are interested in learning more about the challenging, but necessary, world of selling through the wholesale channel as well as direct to consumer. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability by focusing on the following:
Selling more product
Expanding into new markets
Hiring a new distributor
Improving distributor relations
Executing better incentive programs
and more ...