Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships.
“The wholesale channel, and 3-tier system in general, is a major pain point for just about every small to mid-size winery that wants to grow their brand beyond the tasting room, and there are no easy answers,” says George Christie, President of Wine Industry Network.
“The reality is that success takes a lot more than good wine at a good price and a market visit once or twice a year. It requires a very strategic approach and an excellent understanding of how your distributor partners think and work, but if done correctly, there are still tremendous opportunities. This event will feature experts with years of experience to help demystify this channel and attendees will leave better prepared for success for the upcoming sales season,” adds Christie.
The symposium, featuring experts from all facets of the three-tier system, is designed to help attendees glean new insights into opportunities the wholesale channel presents. Panelists and presenters will provide you with the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand.