It has never been more challenging to get the share of mind needed to achieve your business goals within today’s three-tier distribution system. Between the consolidation of existing distributors and the number of new wholesalers coming online, coupled with an extremely crowded market competing for representation, selection, and management succeeding requires a new and resourceful way of working within the wholesale channel to yield desired results.
The 3-Tier Wine Symposium was established specifically for small to medium sized wineries eager for new insights into opportunities to win in the wholesale environment.
The objective of the 2020 conference is to build on the foundation established at last year's inaugural event and continue to leverage the expertise of channel experts in order to help wine industry executives and owners navigate the challenging, but necessary, world of selling through the wholesale channel.
Hyatt Regency Sonoma Wine Country
170 Railroad St., Santa Rosa, CA 95401
Hyatt Regency
Railroad Stop Bar + Kitchen
170 Railroad St., Santa Rosa, CA 95401
Hyatt Regency Sonoma Wine Country is a short drive from the Sonoma County Airport.
View Web SiteThe conference is specifically designed for winery owners, executives, and sales & marketing professionals who are interested in learning more about the challenging, but necessary, world of selling through the wholesale channel. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability by focusing on the following:
