Driving Results through Distribution

SAVE THE DATE: May 22, 2019 - Santa Rosa, CA
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Add to Calendar 05/22/2019 08:45 AM 05/22/2019 04:45 PM America/Los_Angeles 3-Tier Wine Symposium Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from all facets of the three-tier system, is designed for attendees to glean new insights into opportunities to win in the wholesale environment. Panelists and presenters will provide you with the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand. Vintners Inn, 4305 Barnes Road, Santa Rosa, CA 95403 Wine Industry Network info@3tierwines.com false 05/22/2019 1440 3-Tier Wine Symposium

3-Tier Wine Symposium

Why 3-Tier?

It has never been more challenging to get the share of mind needed to achieve your business goals within today’s three-tier distribution system. Between the consolidation of existing distributors and the number of new wholesalers coming online, coupled with an extremely crowded market competing for representation, selection, negotiation and management is complicated and requires a new way of working within the wholesale channel to yield desired results.

Do you want to make your distribution partnerships more effective?

Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from all facets of the three-tier system, is designed for attendees to glean new insights into opportunities to win in the wholesale environment. Panelists and presenters will provide you with the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand.

Symposium Venue

Vintners Inn
4350 Barnes Rd, Santa Rosa, CA 95403

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Hotel & Restaurant

John Ash & Co.
Sonoma Restaurant Fine Dining at its Best.

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Transportation

Vintners Inn is a short drive from the Sonoma County Airport.

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Who Should Attend?

The program is for winery owners, executives, sales and marketing professionals who desire to:

  • Sell more product
  • Increase profitability
  • Expand into new markets
  • Hire a new distributor
  • Improve distributor relations
  • Increase accounts/placements
  • Execute better incentive programs
  • And more ...

What's Being Discussed?

Here's a sneak-peek at the topics that are going to be discussed:

  • The Changing Distributor World
  • Understanding the Distributor Mindset
  • Profitability & Pricing Strategies
  • WIN-WIN Distributor Negotiations
  • New Product Launch: Expanding Your Market (Case Study)
  • Innovative Incentive Programs (Case Study)
  • Changing the Nature of Market Visits
  • Planning for Success

Want More Information?

We're finalizing the details on our program and will have more information available in late January 2019.