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Driving Results through Distribution

Increasing Profitability in the Wholesale Channel

Wednesday, September 23rd, 2020
Santa Rosa, CA
2020 Symposium Program Register Now
Add to Calendar 09/23/2020 08:45 AM 09/23/2020 04:45 PM America/Los_Angeles 3-Tier Wine Symposium Wine Industry Network brings you a one-day conference focused on helping wine industry executives and owners navigate the complicated, but necessary, world of distributor relationships. The symposium, featuring experts from all facets of the three-tier system, is designed for attendees to glean new insights into opportunities to win in the wholesale environment. Panelists and presenters will provide you with the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand. Hyatt Regency Sonoma Wine Country, 170 Railroad St., Santa Rosa, CA 95401 Wine Industry Network info@3tierwines.com false 09/23/2020 1440 3-Tier Wine Symposium

Why Attend The 3-Tier Wine Symposium?

It has never been more challenging to get the share of mind needed to achieve your business goals within today’s three-tier distribution system. Between the consolidation of existing distributors and the number of new wholesalers coming online, coupled with an extremely crowded market competing for representation, selection, and management succeeding requires a new and resourceful way of working within the wholesale channel to yield desired results.

The 3-Tier Wine Symposium was established specifically for small to medium sized wineries eager for new insights into opportunities to win in the wholesale environment.

The objective of the 2020 conference is to build on the foundation established at last year's inaugural event and continue to leverage the expertise of channel experts in order to help wine industry executives and owners navigate the challenging, but necessary, world of selling through the wholesale channel.

Symposium Venue

Hyatt Regency Sonoma Wine Country
170 Railroad St., Santa Rosa, CA 95401

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Hotel & Restaurant

Hyatt Regency
Railroad Stop Bar + Kitchen

170 Railroad St., Santa Rosa, CA 95401

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Transportation

Hyatt Regency Sonoma Wine Country is a short drive from the Sonoma County Airport.

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Who Should Attend?

The conference is specifically designed for winery owners, executives, and sales & marketing professionals who are interested in learning more about the challenging, but necessary, world of selling through the wholesale channel. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability by focusing on the following:

  • Selling more product
  • Increasing profitability
  • Expanding into new markets
  • Hiring a new distributor
  • Improving distributor relations
  • Increasing accounts/placements
  • Executing better incentive programs
  • and more ...

The 3-Tier Wine Symposium is Produced By:

Logo - Wine Industry Network
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